Vibrant, multihued, glittering, intricate embroidered textiles of Gujarat appeals and attracts all and sundry. Art of embroidery today enriches the speckled range of design possibilities and is popular amongst every field of creative expression. Embroidery, the art of embellishing fabrics, is one of the most time-honored medium of surfacial textile design. In Gujarat, the wondrous skill of using needle and thread on the surface of textiles is a glorious technique being used since the distant past. With the origins based in textiles, basketry, mat-making and weaving along with early sewing, embroidery in the state has rolled up a long way. Gujarat has been one of the most prime centers for textiles in the world, and embroidery both for commercial and domestic use has been the unique identity of this region. Regions encompassing Kutch and Saurashtra are considered the richest source of folk embroidery in Western India. Assorted array of products ranging from objects of home décor to traditional attire for marriages, accessories for kids to animal trappings are all embroidered with the most vibrant hues and elements. Each pattern and design along with the techniques is handed down from mother to daughter and forms an intricate part of cultural ethos and social identity. Each community in Gujarat is identified by the kind of traditional attire, embroidery, jewelry and tattoos unique to their culture and way of living. Embroidery in Gujarat has been of significant social amplification and more than serving the commercial market, it has been personalized domain of the women, a medium to express and explore! The beauty and glory of the embellished textiles lied in the personalized attachment in the creation process. Embroidered textiles form an integral part of the trousseau which married girls take to her husbands place. Each piece of work created with care and imagination exhibits her skill and dexterity along with her capability of being an industrious householder. As soon as a girl reaches the age of 8 or 9, she starts learning the art of embroidery from her mother and other elder women. Within 2-3 years all the women in the house and specially the girl start working on the wedding trousseau. The exuberance and uniqueness of embroidered textile from Gujarat attracts and appeals people from all strata of society and communities. This increasing exigency has encouraged people of the state to share their art form through a commercial and professional translation of their ingenuity and is creating innovative and contemporary products to appease all segments of the society.