Gujarat, a panacea of eddies of a vast repertoire of rich, flowing cultural rhythms enmeshed, evolving and ever changing based on an undulating vista of a landscape which this state has in an abundant variation of topographical and geological formations. The varied topography of the state has resulted in a splendidly diverse series of goods and materials which have formed the basis of a trade relationship with other civilizations leading back to thousands of years.

Gujarat is one of India’s leading states in business and commerce and has a richly varied heritage of art and culture which finds its roots in rural and cottage activities and livelihoods. Gujarat has a richly diverse tradition of folk arts, crafts, textiles all of which not only serve to enhance beauty but are also significantly designed to be valuable utilities. Archeological evidence has time and again indicated crafts and textiles from Gujarat being traded all over the world.

Even today in a changing world traditional handicrafts and handloom products hold a special niche market. On the domestic front they offer employment and interaction and also a viable alternative to mass produced machine made goods as they have a sense of individual identity and the personal touch of the artisan making them more than just an object of utility and raising them to a pedestal of a heritage art form. Crafts of Gujarat hold an important position in the international markets as well because of their variety, color, forms, their utility, usage value and a tradition of historical lineage on which they are based. 

The cultural entrepreneurship of the state has helped shape the identity of traditional handlooms and handicrafts. The constant innovations of the artisans keeping in mind modern trends while retaining the traditional flavor of Gujarat is what makes the products unique!