The rustling tinkles of beaded torans greet a guest into a traditional Kathiawari home exposing him to the rich culture of pastoral and semi-nomadic communities that make up Amreli.
Amreli was carved as a district comprising segments of the erstwhile region of Saurashtra. Hot and dry climatic conditions simmering on an undulating topography of hills and forests, punctuated by the confluence of a myriad of seasonal riverine estuaries are the geographical heritage of this region. Ravines and grassland jungles form a part of the districts landscape and has been incorporated into the Gir National Park; the last habitat of the Asiatic lion. This landscape peppered with seasonal changes manifests itself in the cultural outpourings and design ethos of the district.
The people adhere to a tradition comprising agriculture and cattle rearing with a pre-dominance of the pastoral communities. These groups have their own forms of embroidery, jewelry and embellishments with variations in norms and celebrations.